Due to COVID-19, our Little Collins Street store will not reopen. Contact us here.
We can still assist you with all your travel and booking enquiries through our website and digital services.
For the most up to date guidelines on current travel restrictions in Victoria please visit DHHS website.

Discover Melbourne launched in late 2019 to provide a concierge style, tourism booking service for visitors to discover our city and regional areas across Victoria. With Culture being the cornerstone of what we do, Discover Melbourne provides honest, local advice to our customers on unique tourism experiences and insight into different destinations across Victoria.

When we had to close our store due to the first COVID-19 lockdown here in Melbourne, we had booked around 1,800 customers on experiences and destinations all over Victoria. Since the second lockdown and the reality of International borders not reopening anytime soon, it’s fair to say our journey hasn’t gone quite to plan. COVID-19 has impacted our operation and changed the way we do things.

We had to close our store in the City of Melbourne and transition to an online only tourism booking service for the short term. With this being at the forefront of our mind throughout the backend of 2020, the team have worked hard to innovate through the various digital avenues available, as to maintain an engaging and unique service.

One of the first things we had to deliver was our new website. Designed by Impart Media and powered by Bookeasy, our website is a user friendly, engaging Ecommerce solution to promote tourism destinations, exclusive offers, places to stay and activities to do. The various technologies supporting our website will help generate desire, inform any enquiries and convert these into real life experiences.

Next up is our e-Concierge appointments. Book a virtual session with us and we can assist you in planning a getaway, booking a trip or provide advice as to where to explore for your next visit to Melbourne and Victoria. We are passionate about tourism! We know the landscape has changed, so we chose to evolve our offering and adapt our service to be fit for purpose in a post-COVID world.

Last but not least, another big initiative we’ve been working on is our COVID-safe, Self-Guided Adventures. These have been developed by our team to allow you to walk or bike around Melbourne and experience some of our cities culture. These cover a range of interests from shopping, to sampling craft beer, digging through vinyl records and exploring Chinatown. Check out the Self-Guided Adventures page and let our linguistic loving, passionate local guide Iggy, take you on a journey to discover some hidden gems around Melbourne.

As we move through 2021, over the coming 12 months, Discover Melbourne will continue to work towards reopening our service through a face to face environment, until then we look forward to assisting you online. A service like ours is not only needed by customers, it is needed by the whole tourism industry to help navigate our way through the recovery path ahead. We also hope to entice Australians to start seeing more of their own backyard. We are all in this together and we look forward to sharing Melbourne and Victoria with you.

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261 Little Collins Street Store - R.I.P. 2020 


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Discover Melbourne acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community.

We pay our respect to their elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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